The Benefits of Keeping an Updated Content Calendar

In an effort to help productivity, editorial calendars are a must-have for all content-driven businesses. An editorial calendar can be done in many different ways using many different software applications – whether it’s a simple Microsoft Excel spreadsheet or by using Google Drive (formerly known as GoogleDocs).

Here is an example of an editorial calendar in a Google spreadsheet that you can download and use as a template.

What is an editorial calendar?
An editorial calendar is a spreadsheet or database of current or upcoming content. The calendar is used to track the content that is currently being worked on, who is working on the content, and the dates of completion. The calendar is an aid to keep track of the work flow by you, the company and freelancers.

Top items to include in your editorial calendar:

  • Information on the content including: headline, sub-headline, topic, author, due date, publishing date, status update.
  • List of content being worked on.
  • List of upcoming content for the next publication date.
  • List of ideas/continuing topics/updates from previous content for future use.

Your editorial calendar may not be a list of dates with content headlines underneath it – and that’s perfectly fine. The point of the calendar is to help you become more organized in a deadline-driven basis. If a customer wants specific content for the second week of every month, now you have a spreadsheet that you can track the progress of the content and be able to know the dates in which the content will become available.

So ditch the yellow sticky notes and set up an editorial calendar that your company can utilize in order to be as sufficient and organized as possible. For tips on how to fill your content calendar, visit our Content Marketing section of Content Counts.

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