The 10 Steps to Content Marketing Success [Infographic Friday]

In an effort to better understand how marketers tackle content marketing, we surveyed thousands of professionals across different industries. Unsurprisingly, the greatest challenge marketers were faced with was finding and sourcing engaging content. This infographic from Ledger Bennet provides 10 steps to help you achieve success with your content marketing programs – after all, “content is at the heart of lead generation, market education, and brand awareness” (as cited in step 3).
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