How Keeping Up with the News Can Help Your Content

When you are creating content for a specific business or enterprise, it’s always wise of the writer to be on top of their subject matter – meaning that the writer has a working knowledge of the subject’s most current matters and events on a local, national and global scale.

Before reporters go out to cover stories, they gather as much information as they can and make sure that it’s the most current before even leaving the news room. As a creator of content, you should have a similar approach!

Each morning, I spend approximately 30 minutes searching through my favorite news feeds and news outlets in order to see the latest developments in fields such as the automotive industry or direct selling. Using news feeds, such as Google News alerts, I am able to keep up with brands such as General Motors and the company’s monthly sales, upcoming releases and more.

The importance of keeping up to date with your subject is simple. In order to create the most relevant content is to become inundated in the topic. Having an interest in your customers will reflect positively within your work as well as in your customer’s eyes.

It also can protect you against creating content that may be a bit dated, or has been updated more recently in the news prior to it being updated on the company’s website. And in order to create the best content you can, you must utilize the most current news on the subject.

During my time as a reporter, I covered a texting-while-driving court case involving a teenage driver who was allegedly texting-while-driving, causing her vehicle to hit an elderly pedestrian who was walking her dog in front of her home. The accident left the pedestrian in critical condition while, unfortunately, taking her dog’s life.

Prior to attending the first hearing in court, I took the time to understand the state’s laws regarding texting-while-driving as well as seeking out another lawyer for their professional opinion on the matter. I also checked on the condition of the plaintiff prior to approaching her for an interview.

Unfortunately, a colleague of mine at another newspaper had not read much about the law or looked into the information available to the media on the case at hand. The reporter asked the plaintiff about her dog’s condition, which upset the plaintiff dearly. That reporter had severely hurt not only their reputation, but their relationship with one of the key sources in the story was broken.

This is a devastating turn of events for the reporter. Not having a key source, specifically one side of a court case drawing state-wide attention, can really impact the article that the reporter will write. The same goes for any creator of content. If you don’t know the most updated information, you’re lack of knowledge may come off as a lack of interest to not only those reading your content, but to those who you are creating the content for.

Leave a Reply

You must be logged in to post a comment.