A Guide to Content Marketing and SEO [Infographic Friday]

What’s the key to sustainable SEO? Contrary to popular belief, you’re not doing your page any favors by stuffing it with inbound links and relevant keywords. The key to sustainable SEO is a comprehensive content marketing strategy, and with Google and other major search engines consistently altering their algorithm to focus on quality (not quantity) of content, an effective content marketing program is more important than ever. What you may not know is that search engines are now taking “social  signals” into account. In other words, Facebook shares, retweets, and +1s are  playing an increasingly large role in determining page rank. This week’s infographic from Sekari offers insight on the relationship between content marketing and SEO and shows  how social media plays into the mix.


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