Archive for the ‘Social Media’ Category

4 Ways to Successfully Integrate Your Email and Social Media Marketing

Nathan Collier, Marketing Communications If you’re using both email and social media marketing, it’s worth asking the question: How do I integrate the two?   Ideally, what you’re after is: Better results Less effort overall Let’s look at a few strategies to help you do just that:   1. Add Buttons to Make Your Content Easy to Share The first and easiest way to make your email marketing efforts support your social media is by adding sharing buttons to every piece of content you create.   If you look at the bottom right of this article, for example, you’ll see a bank of social media buttons. With two clicks, our readers can share this article with their friends and followers. If you don’t have sharing buttons on your content, adding them is a great first step.   2. Turn Followers into Subscribers I like to think of an email list as an “inner circle” of customers and prospects. These are the people who get the best of your content, and who you hope will be the most engaged with the […]

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6.5 Tips for Conference Success

As our team prepares for another busy conference season we were reminded of how daunting the events can be. Large crowds, jam-packed schedules, and a wide variety of businesses in attendance can make even the most seasoned conference attendee feel overwhelmed. Here are 6 tips on how to make the most of your time at a conference, no matter your experience level. 1.      Make a Game Plan Before leaving for the conference, write down a few goals for the trip. Research the different sessions and exhibitors that will be in attendance and decide what you will attend based on how it helps you achieve your goals. When writing your goals and making your schedule, remember to be realistic! Leave empty spots in your day for stress relieving breaks or impromptu networking opportunities. Know what your company can actually implement and change without being overwhelmed. You might come back from the conference with 100 ideas and only implement one. Don’t think of the conference as a waste: Sometimes small attitude changes or process changes can be just as helpful as big […]

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Your ‘Picture’ Perfect Guide to Social Media [Infographic Friday]

I’m fairly confident that most marketers managing their company’s social presence would agree that maintaining brand consistency across social platforms would be a whole lot easier if networks would simply abide by a set of standardized practices and guidelines for graphics. 

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The Facebook Page Checklist [Infographic Friday]

It’s no secret that business has become increasingly more social over the past few years, in fact you’d be hard pressed to find an established company or brand lacking a social presence. So how can you differentiate your Facebook page from the 42 million pages out there? You can start by covering all your bases with this checklist.

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Twitter’s Twitter Timeline

Just last week, research from the Global Web Index emerged indicating that Twitter has clenched the top spot of fastest growing social media platform in the world. Since its inception in July of 2006, Twitter has evolved from what was once an underrated, overlooked social networking, marketing, and communication tool to one of the world’s largest social platforms with over 500 million registered users. But how did Twitter rise to the top?

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