Archive for the ‘Social Media’ Category

Know Your Account Manager — Allison E.

We work hard to provide our clients with the best possible email newsletter product to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an additional spotlight on our greatest asset.   This week we highlight Allison E. who has been with IMN for just under 4 years. Allison has spent her career working in online technology and marketing after graduating from Syracuse University with a degree in Communications. Of working at IMN she says, “I knew I wanted to focus on email marketing, but I chose IMN because of the culture.  I was attracted to the small, start-up vibe.  I also appreciated the opportunity to join a group of hard-working, passionate, and fun individuals. I couldn’t have been happier with my choice!” Allison also says her favorite part of the job is working with amazing clients.   When […]

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Know Your Account Manager – Ken K.

We work hard to provide our clients with the best possible email newsletter product to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, so we wanted to put an additional spotlight on our greatest asset. This week we highlight Ken K. who has been with IMN for 3 years. Ken grew up in New Jersey and earned an MBA in entrepreneurism and eMarketing after working in electronic communications for over 16 years. When asked why he enjoys working for IMN, Ken stated, “I appreciate the small, yet mature start-up environment that allows the company to be nimble and allows us to personally make an impact in the outcome and direction of the organization. Our opinions are valued and taken into consideration when decisions are made.” In his private life, Ken enjoys volunteerism and philanthropy, playing Ultimate Frisbee, engaging in town politics, and spending relaxing evenings cheering for […]

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5 Tactics for Better Holiday Campaigns

Do you start your Christmas shopping in July? If you’re anything like the average shopper, you are at least making lists and browsing, even if you’re not quite ready to buy. As reported by Ad Week, a Facebook IQ study from August 2015 noted that about half of respondents would shop in December. But, 49 percent said they planned to do most of their shopping before Black Friday, and 12 percent planned to be done before October. That means, when holiday sales can often make or break a retailer’s year, it’s never too early to shore up your current marketing campaigns and begin planning your holiday messages. Here are 5 tactics for better marketing campaigns: Know what’s hot – and align with it. You may not have the hottest new product for the season, but you might have something that relates to it. This tactic works no matter what time of year. Build your campaign around that related item to help attract customers to your products. Use contests to inspire action. Social media promotions, paid ads, and website banners can […]

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Get Better Franchise Marketing with Channel-Specific Strategies

Automotive marketers have one more “lesson from the car lot” for franchise marketers. This time, it’s all about content – and how marketers can share that content better. (Missed the last two posts? Check out these lessons on data-driven marketing and branding strategy.) Automotive marketers tailor content to each channel they own. In fact, 100 percent of them said so in IMN’s 2014 Content Marketing Survey. They have a strategic approach to using content. That approach contrasts how most other industry marketers adapt content. Less than 30 percent of non-automotive marketers use content strategies for specific channels. Franchise marketers, want to stand out from the digital crowd? Keep reading to learn why matching the right content to the right channel matters.   Types of content There are three basic types of content: long-form, short-form, and bite-sized. Long-form content, such as contributed articles, whitepapers, or eBooks, illustrates a problem. Then, the writer highlights possible solutions to that problem and things to consider. Writers of long-form content speak from a place of authority. They apply their brand’s insights to the information shared […]

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