Archive for the ‘Social Media’ Category

Finding Party Plan Success: Creating Consistent Excitement and Maintaining Relationships

Party Plan selling is one of the most popular methods of direct selling, and for good reason. Whether it’s Avon, Mary Kay Cosmetics, or Home & Garden Party, direct sellers who combine a consultant’s passion, strong personal relationships, and a quality product often see consistent sales volume. And, with the emergence of social media as both a way to make new connections and an organizing tool, party plan selling is becoming more popular than ever. But, as party plan selling has become more widespread, the challenges facing organizations and their consultants have also become clearer – with the primary one being creating consistent excitement and maintaining relationships while protecting your brand and its core value proposition. Aside from the training and foundation you provide to your consultants, the most important way you can help them fulfill their potential is with the support of engaging offers and content communicated directly to their customers. By leveraging tools, such as an email newsletter, that deliver a consistent message in the form of targeted, exclusive content, you position your consultants as experts while allowing […]

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Let Us Handle It

content marketing

Never let it be said that marketing in the financial industry is a simple business. Banking marketers face a great deal of pressure from all sides: your content has to pass regulatory and compliance standards that are some of the strictest around, and your customers expect you to be engaged to help them meet their own goals. With that said, we here at IMN are consistently impressed by one simple fact: you know what marketing practices you need to put into effect to deliver useful, relevant content month in and month out. You get it. We see that you get it. Banking marketers know the value of offering informative content addressing financial topics and presenting a consistent, reliable brand image. But, there’s still a problem. You’re very, very busy. One of the pressures I alluded to earlier is this simple reality: on a typical day, banking marketers are getting pulled in approximately a hundred different directions at any given moment. You may know what needs to be done to craft a profitable marketing strategy, but that doesn’t mean you have […]

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Overcoming Social Media Oversaturation

Direct selling stands out from other business models because it’s built on a foundation of strong personal relationships and direct communication. That model aligns well with today’s age of social networking, which has provided direct sellers with new ways to connect with prospects and clients. But, from that popularity, a new problem has turned up for the direct seller: oversaturation. The rise of social media as a platform for direct selling promotion and sales, coupled with the increasing popularity of direct selling companies, has led to a dramatic increase in the amount of direct selling posts an individual sees on these platforms. Facebook users in particular are beginning to find themselves feeling overrun by direct selling posts. This oversaturation is a problem not only because of competing posts, but also because users are less and less likely to read or become invested in any of the posts at all. With oversaturation, direct selling loses the advantages of using social media. Personal relationships can’t develop if there are too many relationships for a buyer to maintain, and direct communication is much […]

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Content Marketing Stats and Trends

Content Marketing. Everyone talks about needing it. You probably even do it. Have you ever wondered what other marketers are doing with it? What has content marketing done in 2017 for marketing efforts? Marketing Profs recently released their 2017 Stats and Trends infographic to share the full picture of how marketers are using content marketing and how they feel about it. Some stats of note? 63% of B2C marketers say they are more successful with marketing than they were a year ago. Content marketing will reduce your costs, while simultaneously generating up to 3x the leads of traditional advertising. Most of all, Content Marketing will be a $300 billion industry by 2019– more than double in under four years.

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Social Media Marketing Stats for 2017

We all know social media usage continues to climb, and it needs to be part of every successful business’ marketing mix. But when it comes to which channels are best for which messages and audiences the facts are a little less known. We found this great infographic on Social Media Today and wanted to share the helpful facts and figures. For example: On any given day, Snapchat reaches 41% of 18-34 year-olds in the US 76% of Facebook users visit the site daily On LinkedIn, posts with links have a 200% higher engagement rate.

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