Archive for the ‘Franchise’ Category

6.5 Tips for Conference Success

As our team prepares for another busy conference season we were reminded of how daunting the events can be. Large crowds, jam-packed schedules, and a wide variety of businesses in attendance can make even the most seasoned conference attendee feel overwhelmed. Here are 6 tips on how to make the most of your time at a conference, no matter your experience level. 1.      Make a Game Plan Before leaving for the conference, write down a few goals for the trip. Research the different sessions and exhibitors that will be in attendance and decide what you will attend based on how it helps you achieve your goals. When writing your goals and making your schedule, remember to be realistic! Leave empty spots in your day for stress relieving breaks or impromptu networking opportunities. Know what your company can actually implement and change without being overwhelmed. You might come back from the conference with 100 ideas and only implement one. Don’t think of the conference as a waste: Sometimes small attitude changes or process changes can be just as helpful as big […]

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The Email Marketing Stats for 2014 You Should Know

A new study released by Litmus, experts in email marketing and analysis, uncovered some notable shifts in the email marketing landscape in 2013. The biggest of these is the shift from desktop to mobile, with more emails being opened on mobile devices for the first time ever.     How do you make sure your emails are accessible to your readers on the go? Keep messages brief. Mobile users are often checking their messages between other tasks. Tell them what they need to know so they can move on without missing anything important. Think about your text readability. Mobile battery life often causes people to turn down the brightness of their screens. Glare from outdoor reading only makes the problem worse, so keep the contrast high. Your mobile readers won’t be using a mouse. Make your call to action easy to find and big enough to click with one touch. Isolate the required unsubscribe links from any other clickable links to avoid accidental clicks. Other interesting facts from the Litmus report: iPhone was the #1 email client at 26% 38% of […]

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