Archive for the ‘Franchise’ Category

IMN Shares Insights From Inspiring #IFA2015

Recently, IMN attended the International Franchise Association’s 2015 Convention (Feb. 15-18). The convention represented hundreds of franchises from around the world. IMN’s mission at #IFA2015? To connect with franchisors and discuss technologies and strategies to help them better connect with consumers. Mark Born, sales manager for IMN’s Banking, Financial Services, and Franchise solutions, noted franchisors have similar concerns with their digital marketing efforts as their counterparts in the automotive industry might: “Digital marketing—and the results it can drive—is at the forefront of minds in the franchise industry. It’s becoming more and more apparent that a ‘spray and pray’ approach to digital marketing is no longer effective. Many franchisors now are looking to content marketing as a solution for personalized, segmented digital marketing that drives profitable customer action.” Want to know more about the IFA convention? Check out IMN’s news release. Sneak Peek: New Blog Series for Franchises In light of Mark’s discovery, we want to dedicate our next blog series to you, dear franchisors and franchisees. One of IMN’s strengths as a company is how we apply our knowledge of […]

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2014 Content Marketing Survey Infographic

Take IMN's 2015 Content Marketing Survey

If your company is using content marketing – or thinking about it – you might wonder what other companies are doing and whether they’re succeeding. We have the answers. Again, this year, IMN surveyed companies large and small across a variety of industries… automotive, insurance, banking and financial services, direct selling, and franchise… to learn what’s working and not working for today’s content marketers. To see the highlights of the key findings from the Third Annual IMN Content Marketing Survey, check out our infographic below! Click here to download the full report.

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What the Gmail Tabbed Inbox Means to Email Marketers

Hint: It’s not as bad as you think Last year, Gmail moved all of its email customers to a new tabbed inbox design. It’s broken into three distinct inbox tabs (Primary, Social, Promotion) as a means of clearing the inbox deck. It’s great for Gmail users, but maybe not so hot for marketers, who are seeing their messages moved to what looks like a slightly less ignominious version of the Spam box. Here’s what the tabbed inbox means for marketers and how to help ensure your messages get read: Since the rollout of the tabbed inbox, some interesting observations have been made. First of all, according to Return Path (which provides business intelligence for marketers), one in five people customize their Gmail settings to make sure promotional emails are going directly to their inbox. That’s a huge win for anyone sending emails the way marketers do. That means people are interested in getting your messages and offers, even when Gmail thinks they aren’t. Return Path also found that only 0.12 percent of messages in the Promotions tab triggered a “This […]

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Content Curation vs. Content Creation

A few months ago, I was asked my opinion on how small-to-medium sized businesses could curate content like the big boys. My abrupt answer is that Fortune 100 companies don’t do a good job of curating content at all. In fact, small-to-medium sized businesses, with some content curation acumen, a passion for the subject matter, the right tools and a good journalistic instinct for what’s interesting regularly beat the pants off of Fortune 100 companies. What is curation? Content curation or aggregation is – according to C.C. Chapman and Ann Handley in their great book Content Rules – the “act of continuously identifying, selecting, and sharing the best and most relevant…content…to match the needs of a specific audience.” There’s a difference between content curation and content aggregation, but both of them serve the same purpose. Content aggregators like Yahoo! News or Google News are purely driven by algorithms based on the complex ways in which those businesses search for things on the internet. Content curation adds a human element. Algorithms are great, and do a good job at pulling stories […]

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