Archive for the ‘Featured’ Category

Know your Account Manager– Kelly P.

We work hard to provide our clients with the best possible email newsletter service to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an additional spotlight on our greatest asset. This week we highlight Kelly P. who has been with IMN since 2007. Before working with IMN clients on their personalized email newsletters, Kelly worked for a software company that focused on Direct to Consumer and Cross Channel Retailing.Kelly chose to work with IMN due to the power of the Loyalty Driver® program, which provides quality newsletter content and analytics to help businesses better connect with their customers and increase sales. She says, “I know that it has the potential to be such a great tool for so many users.” When she isn’t chasing down the best newsletter strategy for her clients, she’s busy chasing her three kids […]

Read more

Know Your Account Manager– Cait C.

We work hard to provide our clients with the best possible email newsletter product to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an additional spotlight on our greatest asset. This week we highlight Cait C. who has been with IMN for 4 years. Cait has spent her career working in online technology and marketing after graduating from University of Vermont with a degree in English and Studio Art. When asked about her favorite part of her job, Cait replied she enjoyed the unpredictable aspects of her work. Coming in to work each morning not knowing exactly what her day will look like gives her a challenge and keeps her work exciting. Of IMN she says, “IMN was the foot in the door I was looking for. I like the culture and the ability to learn about the […]

Read more

Word on the Street Part 3: Loyalty Driver® Driving Up ROI for Franchise Businesses

We take pride here at IMN in being a leader in content marketing for franchises. Whether it’s due to our expertise, full service, or cost-efficient model, we have a proven track record of lowering customer acquisition costs and helping franchise companies expand their prospects and customer outreach. “It’s a well-known industry fact that drawing new customers costs many times what it takes to keep existing customers,” said Rick Kerr, vice president and general manager of IMN, citing a collection of studies. “Email marketing continues to stand as the most effective channel for customer retention,” he added. While IMN e-newsletters are effective at improving customer retention, they also deliver a cost-efficient method of generating new sales. Franchisors can build relationships and increase sales productivity with the power of exclusive content, social networks, online access and control, and audio and video – capabilities not found in every e-newsletter service! Franchisees and customers can share e-newsletter content to Facebook, Twitter, and LinkedIn, driving the viral spread of articles and promotions with the click of a button. “A consistent brand image is critical for franchisors, but […]

Read more

Know Your Account Manager – Ken K.

We work hard to provide our clients with the best possible email newsletter product to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, so we wanted to put an additional spotlight on our greatest asset. This week we highlight Ken K. who has been with IMN for 3 years. Ken grew up in New Jersey and earned an MBA in entrepreneurism and eMarketing after working in electronic communications for over 16 years. When asked why he enjoys working for IMN, Ken stated, “I appreciate the small, yet mature start-up environment that allows the company to be nimble and allows us to personally make an impact in the outcome and direction of the organization. Our opinions are valued and taken into consideration when decisions are made.” In his private life, Ken enjoys volunteerism and philanthropy, playing Ultimate Frisbee, engaging in town politics, and spending relaxing evenings cheering for […]

Read more

Getting Started with Email Marketing

Are your readers overwhelmed by content?

You know you need to do it, but starting an email marketing program can be daunting. You don’t want to annoy people, but you want to get your message to people who want to see it. We are always here to help through our email newsletters— but what if you are just starting out. The Cuteness blog posted these 8 great tips for getting started – It even touches on the basics of CAN-SPAM for our friends who do business in Canada.

Read more