Archive for the ‘Featured’ Category

Measured Results: The Analytics Behind Email Newsletter Success

As a franchisor, maintaining the consistency of your brand and the loyalty of your customers is at the top of your list of priorities. Email newsletters have proven to be an effective vehicle for delivering targeted, dynamic content, but there is an important technological component to understanding that effectiveness: measured results through tracking and analytics. Any email newsletter solution you may be considering, or have already implemented, should be backed by a full suite of tracking and analytics. The reason? This component gives you complete insight into which email newsletter articles, promotions, and products are most popular and impactful with your audience. How do you know if the email newsletter solution you’re looking at is up to the task? Check for these characteristics: Analytics should be easy to read and understand, and should highlight those customers who responded to articles and promotions, making it fast and easy to identify hot leads and the most interested prospects. When engaged consumers signal they are in-market for your products and services, your franchisees should be alerted through an automatically generated report. Each report […]

Read more

Content Marketing Stats and Trends

Content Marketing. Everyone talks about needing it. You probably even do it. Have you ever wondered what other marketers are doing with it? What has content marketing done in 2017 for marketing efforts? Marketing Profs recently released their 2017 Stats and Trends infographic to share the full picture of how marketers are using content marketing and how they feel about it. Some stats of note? 63% of B2C marketers say they are more successful with marketing than they were a year ago. Content marketing will reduce your costs, while simultaneously generating up to 3x the leads of traditional advertising. Most of all, Content Marketing will be a $300 billion industry by 2019– more than double in under four years.

Read more

Know Your Account Manager– Erin K.

We work hard to provide our clients with the best possible email newsletter service to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an additional spotlight on our greatest asset. This week, we highlight Erin K., an IMN employee since June 2011. Originally from Los Angeles, Erin attended Sonoma State University. After graduation, she worked on a popular TV show as an executive assistant and post coordinator. Despite the experiences and opportunities she had working in the film industry, she decided she wanted to try something new and began working in marketing.     Erin has lived in Boston for 10 years now and worked at a few other companies before joining IMN. Erin’s favorite part of her job is working with her clients and coming up with new ideas on how to market their products. Erin is […]

Read more

Know Your Account Manager- John A.

We work hard to provide our clients with the best possible email newsletter service to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an additional spotlight on our greatest asset. A jack-of-all-trades, John A. has your bases covered! This week we highlight John A. who has been with IMN since 2010. Before joining IMN John spent time working in a number of diverse fields including advertising and web design as well as the culinary field. John was attracted to IMN by the opportunity to work with a small, tight-knit group of seasoned professionals. “Everyone at IMN works to ensure our clients are reaching their marketing goals, but each of us also brings additional talents that makes our small team able to compete with much larger companies.” For instance, outside of working with clients on a day-to-day basis, John […]

Read more

Know your Account Manager– Kelly P.

We work hard to provide our clients with the best possible email newsletter service to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an additional spotlight on our greatest asset. This week we highlight Kelly P. who has been with IMN since 2007. Before working with IMN clients on their personalized email newsletters, Kelly worked for a software company that focused on Direct to Consumer and Cross Channel Retailing.Kelly chose to work with IMN due to the power of the Loyalty Driver® program, which provides quality newsletter content and analytics to help businesses better connect with their customers and increase sales. She says, “I know that it has the potential to be such a great tool for so many users.” When she isn’t chasing down the best newsletter strategy for her clients, she’s busy chasing her three kids […]

Read more