Archive for the ‘Featured’ Category

How can you educate Gen Z during National Financial Literacy Month?

Young woman taking money from ATM

April has just started, and National Financial Literacy Month is here. This month, originally designated to tackle American youths’ lagging financial literacy, provides an opportunity to educate the newest generation entering adulthood: Generation Z.

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How Do You Market…When You Don’t Have Time to Market?

Businessman looking at watch

Years of responsibility creep have made it hard for professionals in the banking industry to devote much, if any, time to marketing. Yet, they must make marketing a priority, both to retain existing customers and target potential new ones. How do you make time for marketing?

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Is your email strategy pushing customers away?

Email notification on a laptop

You put plenty of time and effort into your email marketing campaigns. But no matter how much work you put into a flashy graphic or a catchy header, your entire campaign could fall flat if you’re making any number of email marketing mistakes.

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What to Do About COVID Marketing Burnout

Mother working from home

If you’re getting a little (or a lot) tired of hearing about COVID, the new normal, and every other pandemic-related kernel of news, marketing, and thought leadership, you’re not alone. Much of the business world has been burned out on the “new normal” for months.

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What is the “New Normal” for Direct Selling?

Woman selling makeup while streaming on social media

Challenging times are also opportunities for businesses to adapt, innovate, and overcome. Finding a way to thrive in the new normal is critical to rebounding and continued growth. So what has the new normal looked like for the direct selling industry, and how can your business find success in a post-COVID world?

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