Archive for the ‘Featured’ Category

How to Market to People Who Don’t Want to Talk About Money

Banker Speaking With Customers

People really don’t like talking about money. That’s fine when you’re avoiding uncomfortable conversations at the Thanksgiving table, but it becomes a problem for your bank when you’re trying to market your financial services.

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Simplify Your Bank Marketing Strategy With These Four Tips

Simplify Your Bank Marketing Strategy

Marketing is far from an exact science. There is no blueprint a bank can follow to guarantee engagement with its audience. Nevertheless, how marketers face a handful of common challenges dictates how successful they will be.

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How can you educate Gen Z during National Financial Literacy Month?

Young woman taking money from ATM

April has just started, and National Financial Literacy Month is here. This month, originally designated to tackle American youths’ lagging financial literacy, provides an opportunity to educate the newest generation entering adulthood: Generation Z.

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How Do You Market…When You Don’t Have Time to Market?

Businessman looking at watch

Years of responsibility creep have made it hard for professionals in the banking industry to devote much, if any, time to marketing. Yet, they must make marketing a priority, both to retain existing customers and target potential new ones. How do you make time for marketing?

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Is your email strategy pushing customers away?

Email notification on a laptop

You put plenty of time and effort into your email marketing campaigns. But no matter how much work you put into a flashy graphic or a catchy header, your entire campaign could fall flat if you’re making any number of email marketing mistakes.

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