Archive for the ‘Email Marketing’ Category

Don’t Get Left Behind in the Direct Sales Digital Revolution

In the words of Bob Dylan, “The Times They Are a-Changin.’” The direct selling industry has faced myriad challenges just in the last decade. How people shop for products, how they earn extra money, and how they communicate have all changed rapidly, deeply affecting the industry’s place in consumers’ lives.

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Success Story: Are You Fostering a Strong Relationship With Your Bank Customers?

HomeTown Bank

As the scope and ease of digital banking grows, it’s important for banks to foster a relationship with their customers. Effectively communicating with and educating your customers is critical to providing a great experience that helps them make smart financial decisions and continue using your services.

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Balancing the “Hard Sell” and the “Soft Sell”

Whether your business is banking and financial services, direct selling, or franchising, having a content strategy in place that provides a mix of engaging articles and customer-specific promotions is key to your marketing efforts. This is the difference between the hard sell and the soft sell: the first is driven by a desire for concrete ROI metrics while the second focuses on building the relationship between customer and brand.

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