Archive for the ‘Email Marketing’ Category

Balancing the “Hard Sell” and the “Soft Sell”

Whether your business is banking and financial services, direct selling, or franchising, having a content strategy in place that provides a mix of engaging articles and customer-specific promotions is key to your marketing efforts. This is the difference between the hard sell and the soft sell: the first is driven by a desire for concrete ROI metrics while the second focuses on building the relationship between customer and brand.

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Need blog help?

It happens to even the most accomplished authors. Writer’s block. Sometimes all it takes is a little nudge to get your out of the rut. We found a post from The Social M’s to help spark the creative process. Read Tools and Tips on How to Write the Perfect Blog Post to forge a path to creativity.

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Microsites: A Content-Rich Relationship Builder

In today’s marketing landscape, email newsletters and email campaigns don’t just qualify as targeted marketing – they’re content marketing, focused on informative, relevant, and timely editorial content that helps customers solve problems and answer questions. A content-and-experience-centric approach helps you build relationships and influence customer behavior, and iMakeNews® is a self-service solution that aims to achieve this exact result.

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