Archive for the ‘Email Marketing’ Category

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Never let it be said that marketing in the financial industry is a simple business. Banking marketers face a great deal of pressure from all sides: your content has to pass regulatory and compliance standards that are some of the strictest around, and your customers expect you to be engaged to help them meet their own goals. With that said, we here at IMN are consistently impressed by one simple fact: you know what marketing practices you need to put into effect to deliver useful, relevant content month in and month out. You get it. We see that you get it. Banking marketers know the value of offering informative content addressing financial topics and presenting a consistent, reliable brand image. But, there’s still a problem. You’re very, very busy. One of the pressures I alluded to earlier is this simple reality: on a typical day, banking marketers are getting pulled in approximately a hundred different directions at any given moment. You may know what needs to be done to craft a profitable marketing strategy, but that doesn’t mean you have […]

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Overcoming Social Media Oversaturation

Direct selling stands out from other business models because it’s built on a foundation of strong personal relationships and direct communication. That model aligns well with today’s age of social networking, which has provided direct sellers with new ways to connect with prospects and clients. But, from that popularity, a new problem has turned up for the direct seller: oversaturation. The rise of social media as a platform for direct selling promotion and sales, coupled with the increasing popularity of direct selling companies, has led to a dramatic increase in the amount of direct selling posts an individual sees on these platforms. Facebook users in particular are beginning to find themselves feeling overrun by direct selling posts. This oversaturation is a problem not only because of competing posts, but also because users are less and less likely to read or become invested in any of the posts at all. With oversaturation, direct selling loses the advantages of using social media. Personal relationships can’t develop if there are too many relationships for a buyer to maintain, and direct communication is much […]

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Measured Results: The Analytics Behind Email Newsletter Success

As a franchisor, maintaining the consistency of your brand and the loyalty of your customers is at the top of your list of priorities. Email newsletters have proven to be an effective vehicle for delivering targeted, dynamic content, but there is an important technological component to understanding that effectiveness: measured results through tracking and analytics. Any email newsletter solution you may be considering, or have already implemented, should be backed by a full suite of tracking and analytics. The reason? This component gives you complete insight into which email newsletter articles, promotions, and products are most popular and impactful with your audience. How do you know if the email newsletter solution you’re looking at is up to the task? Check for these characteristics: Analytics should be easy to read and understand, and should highlight those customers who responded to articles and promotions, making it fast and easy to identify hot leads and the most interested prospects. When engaged consumers signal they are in-market for your products and services, your franchisees should be alerted through an automatically generated report. Each report […]

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Content Marketing Stats and Trends

Content Marketing. Everyone talks about needing it. You probably even do it. Have you ever wondered what other marketers are doing with it? What has content marketing done in 2017 for marketing efforts? Marketing Profs recently released their 2017 Stats and Trends infographic to share the full picture of how marketers are using content marketing and how they feel about it. Some stats of note? 63% of B2C marketers say they are more successful with marketing than they were a year ago. Content marketing will reduce your costs, while simultaneously generating up to 3x the leads of traditional advertising. Most of all, Content Marketing will be a $300 billion industry by 2019– more than double in under four years.

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Meeting the Shared Goal of Franchisors and Franchisees

As a franchisor, you aim to maintain a certain consistency of brand image and messaging across your franchisees. At the same time, you know your franchisees face unique challenges in their marketing strategy. They demand some measure of autonomy in their efforts, to be sure: they know best what local customer wants and needs are. These two goals seem to be almost at odds with one another, but they share a core common interest: retaining customer loyalty. So, how can a multi-unit franchise acquire, retain, and engage customers, while maintaining both a broad consistency of message and localized appeal? Here at IMN, we have the answer to this marketing dilemma: Loyalty Driver® for Franchise. Solving Problems at Both Levels We consider striking this marketing balance a specialty of ours, and we strike that balance with Loyalty Driver for Franchise: a branded email newsletter template that adheres to your corporate branding and messaging specifications, but is flexible so franchisees can add content, such as local promotions, hours, and even special events. Our email newsletter offers unique capabilities, ranging from customizable, content-driven […]

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