Archive for the ‘Email Marketing’ Category

Are Younger Customers Avoiding Their Financial Reality?

Young Woman Shrugs

In the United States, millennials and Gen Z are currently the two largest population groups of all generations, with an unprecedented impact on the economy. Being aware of how younger customers view and handle their finances is essential if your financial institution wants to stay competitive.

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Why Investing in Financial Literacy Helps Your Bottom Line

Financial Literacy written on a note next to a piggy bank

April is in full swing, which means National Financial Literacy Month is here once again. For the past 18 years, this month has been an invitation for banks and credit unions to do their part in educating Americans, young and old, about personal finance.

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Don’t Let Digital Fatigue Stunt Your Email Marketing

Overworked man lying on laptop

If you’ve ever gotten overwhelmed with the influx of digital marketing content every time you go online, then so can your customers. Here are some important things to keep in mind to help your email marketing efforts overcome your audience’s digital fatigue.

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4 Big Marketing Tips for Your Small Financial Institution

A clipbaord with a checklist being checked off.

If your small bank or credit union wants to maximize growth and build a strong loyal customer base, you’ll need a strong marketing strategy. Here are four tips to ensure your marketing has a big impact on your small financial institution.

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How Email Marketing Can Help Your Business Ride out a Recession

Businessman hand holding e-mail icon, Contact us by newsletter email and protect your personal information from spam mail concept

Your business might consider cutting its marketing, including email marketing, in the face of economic uncertainty. But reducing your email marketing during the next possible recession is both a mistake and a missed opportunity if you plan to thrive during a recession.

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