As the scope and ease of digital banking grows, it’s important for banks to foster a relationship with their customers. Effectively communicating with and educating your customers is critical to providing a great experience that helps them make smart financial decisions and continue using your services.
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In 2019, it’s no longer enough to be one of a few or even the only bank in town. It’s more important than ever for you to deliver a great customer experience that begins well before anybody steps through your door or pulls into your drive-thru.
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One question with ongoing significance for direct sellers today is this: does the direct selling model work as well as it used to in this increasingly digital age? Direct selling organizations and their field consultants depend on somewhat intangible elements, such as reputation and community sentiment, to make inroads with prospective customers.
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Whether your business is banking and financial services, direct selling, or franchising, having a content strategy in place that provides a mix of engaging articles and customer-specific promotions is key to your marketing efforts. This is the difference between the hard sell and the soft sell: the first is driven by a desire for concrete ROI metrics while the second focuses on building the relationship between customer and brand.
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It happens to even the most accomplished authors. Writer’s block. Sometimes all it takes is a little nudge to get your out of the rut. We found a post from The Social M’s to help spark the creative process. Read Tools and Tips on How to Write the Perfect Blog Post to forge a path to creativity.
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Content Marketing Survey Report
Download a copy of our survey report to learn how fellow marketers implement their content marketing efforts.