Archive for the ‘Email Marketing’ Category

4 Big Marketing Tips for Your Small Financial Institution

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If your small bank or credit union wants to maximize growth and build a strong loyal customer base, you’ll need a strong marketing strategy. Here are four tips to ensure your marketing has a big impact on your small financial institution.

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How Email Marketing Can Help Your Business Ride out a Recession

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Your business might consider cutting its marketing, including email marketing, in the face of economic uncertainty. But reducing your email marketing during the next possible recession is both a mistake and a missed opportunity if you plan to thrive during a recession.

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Let’s Get Visual: No More Boring Emails

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Don’t pack your marketing emails with a ton of copy in the name of getting your message across. When crafting your emails, approach them with a visual design in mind. Incorporate images and illustrations to help your subscribers understand and retain information, in turn making them more likely to engage.

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4 Big Email Marketing Trends to Watch in 2022

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While you might be enticed by flashy new marketing tools and opportunities like TikTok influencers, website widgets, and hyper-targeted social media advertising, it’s important to remember something that should be the cornerstone of any strategy: your email marketing. Here are four big email marketing trends you’ll want to be aware of as you plan your email marketing strategy for the new year.

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