Archive for the ‘Email Marketing’ Category

How Email Marketing Can Help Your Business Ride out a Recession

Your business might consider cutting its marketing, including email marketing, in the face of economic uncertainty. But reducing your email marketing during the next possible recession is both a mistake and a missed opportunity if you plan to thrive during a recession.

Read more

Let’s Get Visual: No More Boring Emails

Colorful paint splashes from computer screen

Don’t pack your marketing emails with a ton of copy in the name of getting your message across. When crafting your emails, approach them with a visual design in mind. Incorporate images and illustrations to help your subscribers understand and retain information, in turn making them more likely to engage.

Read more

4 Big Email Marketing Trends to Watch in 2022

Puzzle pieces

While you might be enticed by flashy new marketing tools and opportunities like TikTok influencers, website widgets, and hyper-targeted social media advertising, it’s important to remember something that should be the cornerstone of any strategy: your email marketing. Here are four big email marketing trends you’ll want to be aware of as you plan your email marketing strategy for the new year.

Read more

Anatomy of a Subject Line That Sticks (or Stinks)

Email app on smart phone

Think about the emails your organization sends to subscribers, customers, and prospects. Do your subject lines pass your own glance test? How can you improve your subject lines to better draw in your target audiences?

Read more