Archive for the ‘Direct Selling’ Category

Direct Selling: Taking the Sting Out of Start-Up Marketing Costs

Let’s face it: Direct selling is a tough business. The washout rate for new consultants is high, the personal investment to make a business flourish is steep, and success is never guaranteed. Plus, every direct selling organization is dependent on growing distribution and increasing average sales per rep, and doing that requires its own set of expenses. Marketing costs are often the first casualty of cost-cutting measures, but without the ability to reach one’s customer base, the business cannot survive. Finding ways to market affordably and effectively can take creativity on the part of the company and the individual consultant. But, it also falls to the marketing vendors to be creative and effective. We get that here at IMN. We understand our role doesn’t have to be limited to delivering effective targeted marketing services for our customers: We can also help by acknowledging this is a tough industry and coming up with creative solutions to help direct sellers overcome business challenges, including managing costs. That’s why we’re now offering our email newsletter services free of charge to newly joining reps […]

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Know Your Account Manager– Cait C.

We work hard to provide our clients with the best possible email newsletter product to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an additional spotlight on our greatest asset. This week we highlight Cait C. who has been with IMN for 4 years. Cait has spent her career working in online technology and marketing after graduating from University of Vermont with a degree in English and Studio Art. When asked about her favorite part of her job, Cait replied she enjoyed the unpredictable aspects of her work. Coming in to work each morning not knowing exactly what her day will look like gives her a challenge and keeps her work exciting. Of IMN she says, “IMN was the foot in the door I was looking for. I like the culture and the ability to learn about the […]

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Word on the Street Part 2: Email Newsletters Still ROCKING for Direct Sellers!

We keep our focus on a few core things here at IMN. We look to deliver an effective e-mail marketing service for our customers. We work directly with our customers to fine-tune our approach. Above all, we look for ways to innovate and improve. While we know what we’ve set out to do, it’s always nice to hear how our work has made a positive difference for a customer’s bottom line. Here are a few comments from our direct selling customers about the results IMN e-newsletters deliver:   “I was one of the original four founders of the IMN newsletter for Tupperware,” said Pam Clift, executive elite director for Tupperware, about Tupperware’s IMN e-newsletter “Tupperware Trends.” “I saw such a need for it, and I loved the fact that the newsletter is so user friendly. It’s also compelling to open.  You want to open this newsletter when it comes in.  You can’t wait to see what’s next!” “I believe every single sales force member should be using the Tupper,” added Jan McDonough, Executive Director for Tupperware. “They can’t afford not to use it. […]

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Tips for Better Business Partner Evaluations

Please indulge us for a moment as we discuss something other than tips for better email marketing. It’s something we think also is important for the success of your business: good relationships with your providers. Over our 15 plus years in business, we’ve learned some valuable lessons about how to choose our partners wisely. We’d like to share those lessons with you to help you evaluate your providers and make the most of your business relationships. First, when we evaluate the performance of our partners, we look at the tangible qualities in the relationship. Those things include the features, functionality, and costs of the product, as well as the results we achieve from the solution or service. Then, there are the intangibles: Is there a consistent account team assigned to us? What roles make up the account team? Does the vendor take the time to understand our business model and value proposition? Do they regularly communicate with us about new insights to business problems? Do they offer new and better ways to improve our efficiency, profitability, or service delivery?   […]

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Event Update : Fall 2016

Summer is winding down but our conference season shows no signs of stopping. this fall, our teams are hitting the road to attend shows across the country to share the importance of great content. Here are the shows we will be attending in the next few months: East Coast Marketing and Business Development Conference September 22-23, 2016 in Virginia Beach, VA ABA Marketing and Retail Conference– Booth #200 September 25-27, 2016 in Nashville, TN NEFMA Fall Conference October 14-15, 2016 in Hartford CT Valvoline Instant Oil Change Franchise Workshop November 4, 2016 in Miami Beach, FL Cornerstone Marketing and Business Development Conference November 15-17, 2016 in Ft. Worth, TX Want to stay up to date on where we’ll be next? Check our events page. We hope to see you soon!

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