Archive for the ‘Direct Selling’ Category

Word on the Street Part 2: Email Newsletters Still ROCKING for Direct Sellers!

We keep our focus on a few core things here at IMN. We look to deliver an effective e-mail marketing service for our customers. We work directly with our customers to fine-tune our approach. Above all, we look for ways to innovate and improve. While we know what we’ve set out to do, it’s always nice to hear how our work has made a positive difference for a customer’s bottom line. Here are a few comments from our direct selling customers about the results IMN e-newsletters deliver:   “I was one of the original four founders of the IMN newsletter for Tupperware,” said Pam Clift, executive elite director for Tupperware, about Tupperware’s IMN e-newsletter “Tupperware Trends.” “I saw such a need for it, and I loved the fact that the newsletter is so user friendly. It’s also compelling to open.  You want to open this newsletter when it comes in.  You can’t wait to see what’s next!” “I believe every single sales force member should be using the Tupper,” added Jan McDonough, Executive Director for Tupperware. “They can’t afford not to use it. […]

Read more

Tips for Better Business Partner Evaluations

Please indulge us for a moment as we discuss something other than tips for better email marketing. It’s something we think also is important for the success of your business: good relationships with your providers. Over our 15 plus years in business, we’ve learned some valuable lessons about how to choose our partners wisely. We’d like to share those lessons with you to help you evaluate your providers and make the most of your business relationships. First, when we evaluate the performance of our partners, we look at the tangible qualities in the relationship. Those things include the features, functionality, and costs of the product, as well as the results we achieve from the solution or service. Then, there are the intangibles: Is there a consistent account team assigned to us? What roles make up the account team? Does the vendor take the time to understand our business model and value proposition? Do they regularly communicate with us about new insights to business problems? Do they offer new and better ways to improve our efficiency, profitability, or service delivery?   […]

Read more

Event Update : Fall 2016

Summer is winding down but our conference season shows no signs of stopping. this fall, our teams are hitting the road to attend shows across the country to share the importance of great content. Here are the shows we will be attending in the next few months: East Coast Marketing and Business Development Conference September 22-23, 2016 in Virginia Beach, VA ABA Marketing and Retail Conference– Booth #200 September 25-27, 2016 in Nashville, TN NEFMA Fall Conference October 14-15, 2016 in Hartford CT Valvoline Instant Oil Change Franchise Workshop November 4, 2016 in Miami Beach, FL Cornerstone Marketing and Business Development Conference November 15-17, 2016 in Ft. Worth, TX Want to stay up to date on where we’ll be next? Check our events page. We hope to see you soon!

Read more

4 R’s of Email Marketing for Direct Selling

Writing your own email newsletter? Follow the tips in our series to make your newsletter work even better.

Despite the popularity of social networking sites, email remains one of the easiest and most effective ways to for direct sellers to build relationships with clients and generate more sales. After all, when was the last time you met someone who doesn’t have an email address? Here are four things to remember about using email to grow your business: Reception: Consumers are open to receiving email communications from companies. In fact, more than 70 percent of consumers prefer businesses contact them by email, according to MarketingSherpa. Relationships: Email newsletters help consultants easily stay in touch with their customer base. Personalized newsletters that contain targeted articles and product offers also can help make customers feel valued and appreciated. This can help consultants foster brand loyalty and build referrals. Relevancy: Reports from your email newsletter provider allow you to know who opened your email newsletter and what they read. Use that information as conversation starters with customers about their lifestyle and the products that appeal to them. You also can send follow-up emails with incentives to buy specific products of interest. Revenue: […]

Read more

5 Tactics for Better Holiday Campaigns

Do you start your Christmas shopping in July? If you’re anything like the average shopper, you are at least making lists and browsing, even if you’re not quite ready to buy. As reported by Ad Week, a Facebook IQ study from August 2015 noted that about half of respondents would shop in December. But, 49 percent said they planned to do most of their shopping before Black Friday, and 12 percent planned to be done before October. That means, when holiday sales can often make or break a retailer’s year, it’s never too early to shore up your current marketing campaigns and begin planning your holiday messages. Here are 5 tactics for better marketing campaigns: Know what’s hot – and align with it. You may not have the hottest new product for the season, but you might have something that relates to it. This tactic works no matter what time of year. Build your campaign around that related item to help attract customers to your products. Use contests to inspire action. Social media promotions, paid ads, and website banners can […]

Read more