Archive for the ‘Direct Selling’ Category

Finding Party Plan Success: Creating Consistent Excitement and Maintaining Relationships

Party Plan selling is one of the most popular methods of direct selling, and for good reason. Whether it’s Avon, Mary Kay Cosmetics, or Home & Garden Party, direct sellers who combine a consultant’s passion, strong personal relationships, and a quality product often see consistent sales volume. And, with the emergence of social media as both a way to make new connections and an organizing tool, party plan selling is becoming more popular than ever. But, as party plan selling has become more widespread, the challenges facing organizations and their consultants have also become clearer – with the primary one being creating consistent excitement and maintaining relationships while protecting your brand and its core value proposition. Aside from the training and foundation you provide to your consultants, the most important way you can help them fulfill their potential is with the support of engaging offers and content communicated directly to their customers. By leveraging tools, such as an email newsletter, that deliver a consistent message in the form of targeted, exclusive content, you position your consultants as experts while allowing […]

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Overcoming Social Media Oversaturation

Direct selling stands out from other business models because it’s built on a foundation of strong personal relationships and direct communication. That model aligns well with today’s age of social networking, which has provided direct sellers with new ways to connect with prospects and clients. But, from that popularity, a new problem has turned up for the direct seller: oversaturation. The rise of social media as a platform for direct selling promotion and sales, coupled with the increasing popularity of direct selling companies, has led to a dramatic increase in the amount of direct selling posts an individual sees on these platforms. Facebook users in particular are beginning to find themselves feeling overrun by direct selling posts. This oversaturation is a problem not only because of competing posts, but also because users are less and less likely to read or become invested in any of the posts at all. With oversaturation, direct selling loses the advantages of using social media. Personal relationships can’t develop if there are too many relationships for a buyer to maintain, and direct communication is much […]

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Direct Selling: Taking the Sting Out of Start-Up Marketing Costs

Let’s face it: Direct selling is a tough business. The washout rate for new consultants is high, the personal investment to make a business flourish is steep, and success is never guaranteed. Plus, every direct selling organization is dependent on growing distribution and increasing average sales per rep, and doing that requires its own set of expenses. Marketing costs are often the first casualty of cost-cutting measures, but without the ability to reach one’s customer base, the business cannot survive. Finding ways to market affordably and effectively can take creativity on the part of the company and the individual consultant. But, it also falls to the marketing vendors to be creative and effective. We get that here at IMN. We understand our role doesn’t have to be limited to delivering effective targeted marketing services for our customers: We can also help by acknowledging this is a tough industry and coming up with creative solutions to help direct sellers overcome business challenges, including managing costs. That’s why we’re now offering our email newsletter services free of charge to newly joining reps […]

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Know Your Account Manager– Cait C.

We work hard to provide our clients with the best possible email newsletter product to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an additional spotlight on our greatest asset. This week we highlight Cait C. who has been with IMN for 4 years. Cait has spent her career working in online technology and marketing after graduating from University of Vermont with a degree in English and Studio Art. When asked about her favorite part of her job, Cait replied she enjoyed the unpredictable aspects of her work. Coming in to work each morning not knowing exactly what her day will look like gives her a challenge and keeps her work exciting. Of IMN she says, “IMN was the foot in the door I was looking for. I like the culture and the ability to learn about the […]

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Word on the Street Part 2: Email Newsletters Still ROCKING for Direct Sellers!

We keep our focus on a few core things here at IMN. We look to deliver an effective e-mail marketing service for our customers. We work directly with our customers to fine-tune our approach. Above all, we look for ways to innovate and improve. While we know what we’ve set out to do, it’s always nice to hear how our work has made a positive difference for a customer’s bottom line. Here are a few comments from our direct selling customers about the results IMN e-newsletters deliver:   “I was one of the original four founders of the IMN newsletter for Tupperware,” said Pam Clift, executive elite director for Tupperware, about Tupperware’s IMN e-newsletter “Tupperware Trends.” “I saw such a need for it, and I loved the fact that the newsletter is so user friendly. It’s also compelling to open.  You want to open this newsletter when it comes in.  You can’t wait to see what’s next!” “I believe every single sales force member should be using the Tupper,” added Jan McDonough, Executive Director for Tupperware. “They can’t afford not to use it. […]

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