Archive for the ‘Direct Selling’ Category

What is the “New Normal” for Direct Selling?

Woman selling makeup while streaming on social media

Challenging times are also opportunities for businesses to adapt, innovate, and overcome. Finding a way to thrive in the new normal is critical to rebounding and continued growth. So what has the new normal looked like for the direct selling industry, and how can your business find success in a post-COVID world?

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Don’t Get Left Behind in the Direct Sales Digital Revolution

In the words of Bob Dylan, “The Times They Are a-Changin.’” The direct selling industry has faced myriad challenges just in the last decade. How people shop for products, how they earn extra money, and how they communicate have all changed rapidly, deeply affecting the industry’s place in consumers’ lives.

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Is Your Direct Selling Business a Partner or a Supplier to Your Distributors?

Partnership

In direct selling, your distributors are arguably as important as your products. The types of personal relationships they build with customers and other distributors are critical to the direct selling model and are rare in more traditional retail operations. Your products might be great, but the passion distributors bring to the table is what moves inventory.

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Finding Party Plan Success: Creating Consistent Excitement and Maintaining Relationships

Party Plan selling is one of the most popular methods of direct selling, and for good reason. Whether it’s Avon, Mary Kay Cosmetics, or Home & Garden Party, direct sellers who combine a consultant’s passion, strong personal relationships, and a quality product often see consistent sales volume. But, as party plan selling has become more widespread, the challenges facing organizations and their consultants have also become clearer – with the primary one being creating consistent excitement and maintaining relationships while protecting your brand and its core value proposition.

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