Think about the emails your organization sends to subscribers, customers, and prospects. Do your subject lines pass your own glance test? How can you improve your subject lines to better draw in your target audiences?
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Challenging times are also opportunities for businesses to adapt, innovate, and overcome. Finding a way to thrive in the new normal is critical to rebounding and continued growth. So what has the new normal looked like for the direct selling industry, and how can your business find success in a post-COVID world?
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In the words of Bob Dylan, “The Times They Are a-Changin.’” The direct selling industry has faced myriad challenges just in the last decade. How people shop for products, how they earn extra money, and how they communicate have all changed rapidly, deeply affecting the industry’s place in consumers’ lives.
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In direct selling, your distributors are arguably as important as your products. The types of personal relationships they build with customers and other distributors are critical to the direct selling model and are rare in more traditional retail operations. Your products might be great, but the passion distributors bring to the table is what moves inventory.
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One question with ongoing significance for direct sellers today is this: does the direct selling model work as well as it used to in this increasingly digital age? Direct selling organizations and their field consultants depend on somewhat intangible elements, such as reputation and community sentiment, to make inroads with prospective customers.
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