We’re all familiar with the most common pitfalls of financial marketing: irrelevant content that fails to engage your customers and noncompliance with laws and regulations. But, there’s one aspect of financial marketing that marketers often overlook, and it could be costing you real opportunities.
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If you’re getting a little (or a lot) tired of hearing about COVID, the new normal, and every other pandemic-related kernel of news, marketing, and thought leadership, you’re not alone. Much of the business world has been burned out on the “new normal” for months.
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Social distancing doesn’t mean there needs to be a void between you and your customers; it means that it is even more important to interact and to do it well. Since online banking — mobile or otherwise — currently takes priority over face-to-face interactions, it is crucial your bank’s message engages readers, provides value, and sparks actionable insight.
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Challenging times are also opportunities for businesses to adapt, innovate, and overcome. Finding a way to thrive in the new normal is critical to rebounding and continued growth. So what has the new normal looked like for the direct selling industry, and how can your business find success in a post-COVID world?
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As the effects of COVID-19 ripple through the world, efficient communication plays a vital role in keeping customers informed. In today’s digital world, businesses can provide near-instant updates on how they’re responding to the situation, which helps maintain customer confidence and prevent confusion.
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