Archive for the ‘Content Marketing’ Category

Know Your Account Manager– Erin K.

We work hard to provide our clients with the best possible email newsletter service to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an additional spotlight on our greatest asset. This week, we highlight Erin K., an IMN employee since June 2011. Originally from Los Angeles, Erin attended Sonoma State University. After graduation, she worked on a popular TV show as an executive assistant and post coordinator. Despite the experiences and opportunities she had working in the film industry, she decided she wanted to try something new and began working in marketing.     Erin has lived in Boston for 10 years now and worked at a few other companies before joining IMN. Erin’s favorite part of her job is working with her clients and coming up with new ideas on how to market their products. Erin is […]

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Know Your Account Manager- John A.

We work hard to provide our clients with the best possible email newsletter service to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an additional spotlight on our greatest asset. A jack-of-all-trades, John A. has your bases covered! This week we highlight John A. who has been with IMN since 2010. Before joining IMN John spent time working in a number of diverse fields including advertising and web design as well as the culinary field. John was attracted to IMN by the opportunity to work with a small, tight-knit group of seasoned professionals. “Everyone at IMN works to ensure our clients are reaching their marketing goals, but each of us also brings additional talents that makes our small team able to compete with much larger companies.” For instance, outside of working with clients on a day-to-day basis, John […]

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Know your Account Manager– Kelly P.

We work hard to provide our clients with the best possible email newsletter service to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an additional spotlight on our greatest asset. This week we highlight Kelly P. who has been with IMN since 2007. Before working with IMN clients on their personalized email newsletters, Kelly worked for a software company that focused on Direct to Consumer and Cross Channel Retailing.Kelly chose to work with IMN due to the power of the Loyalty Driver® program, which provides quality newsletter content and analytics to help businesses better connect with their customers and increase sales. She says, “I know that it has the potential to be such a great tool for so many users.” When she isn’t chasing down the best newsletter strategy for her clients, she’s busy chasing her three kids […]

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Shake It Up! Marketing Innovatively in the Banking Industry

In the banking industry, innovation may not be the first word to come to a marketer’s mind when looking at how to approach a customer – not because marketers in the banking industry aren’t creative, but because they face unique, daily pressures in the form of compliance rules and regulations that dictate their approach. Even so, it is possible to shake up your methods and inject a little life and innovation into your marketing efforts! One of the most effective and dynamic ways to target customers while still meeting compliance standards is with a branded email newsletter. The key, of course, is not blasting out some generic corporate messaging at a long list of email addresses – that just creates white noise and clutters customer inboxes. Instead, try professionally written, customizable content that delivers innovative marketing on a consistent basis, is easy to manage, and is valued by your customers. That’s what IMN’s Loyalty Driver® for Banking delivers. Loyalty Driver for Banking Loyalty Driver from IMN offers fresh, informative email newsletter content addressing financial topics relevant to your small business […]

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Are you opening Pandora’s Box with Email Marketing?

Understandably email marketing can be intimidating. We are here to help with sending monthly email newsletters to your customers—but what about other types of email marketing? Ensuring you are targeting the right people, at the right time, with the right message is stressful. Once you have figured out what you want to say, who do you say it to and when? On top of all that, if you do one of those things wrong, the message you tried so hard to send to your customers loses how impactful it is. That is some scary stuff that often stifles creativity or quickly gets crossed off of the list as a marketing options. According to DMA, email marketing has an ROI of 3800%. Email marketing obviously gives you a huge return on investment, so instead of fearing it, it is time to embrace it. Surprisingly email marketing is not as difficult as it seems as long as you have up-to-date, accurate, and clean data – which is where you should begin in your journey. Start with your business’ customer database. Filter the […]

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