Archive for the ‘Content Marketing’ Category

Let Us Handle It

content marketing

Never let it be said that marketing in the financial industry is a simple business. Banking marketers face a great deal of pressure from all sides: your content has to pass regulatory and compliance standards that are some of the strictest around, and your customers expect you to be engaged to help them meet their own goals. With that said, we here at IMN are consistently impressed by one simple fact: you know what marketing practices you need to put into effect to deliver useful, relevant content month in and month out. You get it. We see that you get it. Banking marketers know the value of offering informative content addressing financial topics and presenting a consistent, reliable brand image. But, there’s still a problem. You’re very, very busy. One of the pressures I alluded to earlier is this simple reality: on a typical day, banking marketers are getting pulled in approximately a hundred different directions at any given moment. You may know what needs to be done to craft a profitable marketing strategy, but that doesn’t mean you have […]

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Overcoming Social Media Oversaturation

Direct selling stands out from other business models because it’s built on a foundation of strong personal relationships and direct communication. That model aligns well with today’s age of social networking, which has provided direct sellers with new ways to connect with prospects and clients. But, from that popularity, a new problem has turned up for the direct seller: oversaturation. The rise of social media as a platform for direct selling promotion and sales, coupled with the increasing popularity of direct selling companies, has led to a dramatic increase in the amount of direct selling posts an individual sees on these platforms. Facebook users in particular are beginning to find themselves feeling overrun by direct selling posts. This oversaturation is a problem not only because of competing posts, but also because users are less and less likely to read or become invested in any of the posts at all. With oversaturation, direct selling loses the advantages of using social media. Personal relationships can’t develop if there are too many relationships for a buyer to maintain, and direct communication is much […]

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Measured Results: The Analytics Behind Email Newsletter Success

As a franchisor, maintaining the consistency of your brand and the loyalty of your customers is at the top of your list of priorities. Email newsletters have proven to be an effective vehicle for delivering targeted, dynamic content, but there is an important technological component to understanding that effectiveness: measured results through tracking and analytics. Any email newsletter solution you may be considering, or have already implemented, should be backed by a full suite of tracking and analytics. The reason? This component gives you complete insight into which email newsletter articles, promotions, and products are most popular and impactful with your audience. How do you know if the email newsletter solution you’re looking at is up to the task? Check for these characteristics: Analytics should be easy to read and understand, and should highlight those customers who responded to articles and promotions, making it fast and easy to identify hot leads and the most interested prospects. When engaged consumers signal they are in-market for your products and services, your franchisees should be alerted through an automatically generated report. Each report […]

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Content Marketing Stats and Trends

Content Marketing. Everyone talks about needing it. You probably even do it. Have you ever wondered what other marketers are doing with it? What has content marketing done in 2017 for marketing efforts? Marketing Profs recently released their 2017 Stats and Trends infographic to share the full picture of how marketers are using content marketing and how they feel about it. Some stats of note? 63% of B2C marketers say they are more successful with marketing than they were a year ago. Content marketing will reduce your costs, while simultaneously generating up to 3x the leads of traditional advertising. Most of all, Content Marketing will be a $300 billion industry by 2019– more than double in under four years.

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Know Your Account Manager– Erin K.

We work hard to provide our clients with the best possible email newsletter service to keep their customers informed and engaged. No one works harder than our Account Services team members who work each day to provide unsurpassed customer service to their assigned accounts. Over the years we’ve heard glowing reviews of their hard work and dedication, and this blog series is helping us put an additional spotlight on our greatest asset. This week, we highlight Erin K., an IMN employee since June 2011. Originally from Los Angeles, Erin attended Sonoma State University. After graduation, she worked on a popular TV show as an executive assistant and post coordinator. Despite the experiences and opportunities she had working in the film industry, she decided she wanted to try something new and began working in marketing.     Erin has lived in Boston for 10 years now and worked at a few other companies before joining IMN. Erin’s favorite part of her job is working with her clients and coming up with new ideas on how to market their products. Erin is […]

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