Archive for the ‘Content Marketing’ Category

Finding Party Plan Success: Creating Consistent Excitement and Maintaining Relationships

Party Plan selling is one of the most popular methods of direct selling, and for good reason. Whether it’s Avon, Mary Kay Cosmetics, or Home & Garden Party, direct sellers who combine a consultant’s passion, strong personal relationships, and a quality product often see consistent sales volume. And, with the emergence of social media as both a way to make new connections and an organizing tool, party plan selling is becoming more popular than ever. But, as party plan selling has become more widespread, the challenges facing organizations and their consultants have also become clearer – with the primary one being creating consistent excitement and maintaining relationships while protecting your brand and its core value proposition. Aside from the training and foundation you provide to your consultants, the most important way you can help them fulfill their potential is with the support of engaging offers and content communicated directly to their customers. By leveraging tools, such as an email newsletter, that deliver a consistent message in the form of targeted, exclusive content, you position your consultants as experts while allowing […]

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Maintaining the Brand: Why Delivering Consistent, Content-Driven Messages is the Key to Long-Term Success

This article was first published in IFA’s Marketing Toolkit in April 2017. For more recent IMN press releases and coverage, visit our Recent News page. As a franchisor, your key marketing goals are twofold: maintaining the consistency of your brand across your franchisees and retaining the loyalty of your customers. Multi-unit franchise organizations face unique challenges delivering a consistent message, identity, and set of offers through individual franchise locations. Finding that consistency can be especially tricky when considering franchisees’ understandable desire for at least a little individuality. After all, how can they credibly connect with their local communities and customer bases if they’re seen as just another faceless piece of a larger corporate entity, ultimately no different than any other franchise location? Delivering a Consistent Message One of the best solutions to this problem is the strategic use of branded email newsletters, a marketing solution offered by IMN (iMakeNews, Inc.). Branded email newsletters are designed to help multi-unit franchise brands acquire, retain, and engage customers. Branded email newsletters work as a solution at both the corporate and local levels, solving problems for […]

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High Expectations: How Banking Marketers can Meet the Demand for Quality Content

In just over a week, industry professionals from across the spectrum will descend on the Hyatt Regency in New Orleans for the American Bankers Association® (ABA) Bank Marketing Conference. According to the conference website, two of the primary topics set to be discussed are the unique demands of the contemporary customer and the importance of executing a compelling content strategy. It might be an understatement to say that, in today’s service-and-experience-centric landscape, expectations in both of these areas are high. When it comes to high expectations, marketers in the banking industry – be it an independent, regional bank or a community bank, large or small – are old hands. You have to devise marketing strategies assuring customers the bank is there to meet a wide variety of needs: for personal and business loans, mortgages, savings, checking plans, and more. It’s critical that the content of those marketing efforts both engages customers and passes regulatory and compliance standards. How do you pull it off? There’s more than one way to peel an orange, and hard-working marketers have found ways to build […]

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Let Us Handle It

content marketing

Never let it be said that marketing in the financial industry is a simple business. Banking marketers face a great deal of pressure from all sides: your content has to pass regulatory and compliance standards that are some of the strictest around, and your customers expect you to be engaged to help them meet their own goals. With that said, we here at IMN are consistently impressed by one simple fact: you know what marketing practices you need to put into effect to deliver useful, relevant content month in and month out. You get it. We see that you get it. Banking marketers know the value of offering informative content addressing financial topics and presenting a consistent, reliable brand image. But, there’s still a problem. You’re very, very busy. One of the pressures I alluded to earlier is this simple reality: on a typical day, banking marketers are getting pulled in approximately a hundred different directions at any given moment. You may know what needs to be done to craft a profitable marketing strategy, but that doesn’t mean you have […]

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Overcoming Social Media Oversaturation

Direct selling stands out from other business models because it’s built on a foundation of strong personal relationships and direct communication. That model aligns well with today’s age of social networking, which has provided direct sellers with new ways to connect with prospects and clients. But, from that popularity, a new problem has turned up for the direct seller: oversaturation. The rise of social media as a platform for direct selling promotion and sales, coupled with the increasing popularity of direct selling companies, has led to a dramatic increase in the amount of direct selling posts an individual sees on these platforms. Facebook users in particular are beginning to find themselves feeling overrun by direct selling posts. This oversaturation is a problem not only because of competing posts, but also because users are less and less likely to read or become invested in any of the posts at all. With oversaturation, direct selling loses the advantages of using social media. Personal relationships can’t develop if there are too many relationships for a buyer to maintain, and direct communication is much […]

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