Archive for the ‘Content Marketing’ Category

How to Market to People Who Don’t Want to Talk About Money

Banker Speaking With Customers

People really don’t like talking about money. That’s fine when you’re avoiding uncomfortable conversations at the Thanksgiving table, but it becomes a problem for your bank when you’re trying to market your financial services.

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Simplify Your Bank Marketing Strategy With These Four Tips

Simplify Your Bank Marketing Strategy

Marketing is far from an exact science. There is no blueprint a bank can follow to guarantee engagement with its audience. Nevertheless, how marketers face a handful of common challenges dictates how successful they will be.

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Is your email strategy pushing customers away?

Email notification on a laptop

You put plenty of time and effort into your email marketing campaigns. But no matter how much work you put into a flashy graphic or a catchy header, your entire campaign could fall flat if you’re making any number of email marketing mistakes.

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Is Your Content Too Complex?

Angry customer on computer

We’re all familiar with the most common pitfalls of financial marketing: irrelevant content that fails to engage your customers and noncompliance with laws and regulations. But, there’s one aspect of financial marketing that marketers often overlook, and it could be costing you real opportunities.

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What to Do About COVID Marketing Burnout

Mother working from home

If you’re getting a little (or a lot) tired of hearing about COVID, the new normal, and every other pandemic-related kernel of news, marketing, and thought leadership, you’re not alone. Much of the business world has been burned out on the “new normal” for months.

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