Archive for the ‘Content Marketing’ Category

The Secret to a Great Customer Experience Is the Human Touch

Customer support agent

Consider how much a bad experience — whatever the cause — affects your desire to spend money. A faulty smartphone app or an unpleasant technical support representative can certainly push you away from a company. Customer experience is important for retaining customers across all industries.

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[Infographic] Where are your bank’s marketing dollars going?

Bank Marketing Infographic

If your financial institution is anything like the banks in a recent study performed by The Financial Brand, you’ve probably seen your marketing budget grow in recent years. In fact, you’ve probably seen your assets grow as well.

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What Are You Doing for National Financial Literacy Month?

Financial literacy

April is National Financial Literacy Month, and we think that’s a great time to remind you that many American adults lag behind on maintaining healthy financial habits. If that sounds harsh, that’s because it is. But it’s also reality.

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Success Story: Are You Fostering a Strong Relationship With Your Bank Customers?

HomeTown Bank

As the scope and ease of digital banking grows, it’s important for banks to foster a relationship with their customers. Effectively communicating with and educating your customers is critical to providing a great experience that helps them make smart financial decisions and continue using your services.

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