Archive for the ‘Content Marketing’ Category

Success Story: Are You Fostering a Strong Relationship With Your Bank Customers?

HomeTown Bank

As the scope and ease of digital banking grows, it’s important for banks to foster a relationship with their customers. Effectively communicating with and educating your customers is critical to providing a great experience that helps them make smart financial decisions and continue using your services.

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Finding Party Plan Success: Creating Consistent Excitement and Maintaining Relationships

Party Plan selling is one of the most popular methods of direct selling, and for good reason. Whether it’s Avon, Mary Kay Cosmetics, or Home & Garden Party, direct sellers who combine a consultant’s passion, strong personal relationships, and a quality product often see consistent sales volume. But, as party plan selling has become more widespread, the challenges facing organizations and their consultants have also become clearer – with the primary one being creating consistent excitement and maintaining relationships while protecting your brand and its core value proposition.

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Maintaining the Brand: Why Delivering Consistent, Content-Driven Messages is the Key to Long-Term Success

This article was first published in IFA’s Marketing Toolkit in April 2017. For more recent IMN press releases and coverage, visit our Recent News page. As a franchisor, your key marketing goals are twofold: maintaining the consistency of your brand across your franchisees and retaining the loyalty of your customers. Multi-unit franchise organizations face unique challenges delivering a consistent message, identity, and set of offers through individual franchise locations. Finding that consistency can be especially tricky when considering franchisees’ understandable desire for at least a little individuality. After all, how can they credibly connect with their local communities and customer bases if they’re seen as just another faceless piece of a larger corporate entity, ultimately no different than any other franchise location? Delivering a Consistent Message One of the best solutions to this problem is the strategic use of branded email newsletters, a marketing solution offered by IMN (iMakeNews, Inc.). Branded email newsletters are designed to help multi-unit franchise brands acquire, retain, and engage customers. Branded email newsletters work as a solution at both the corporate and local levels, solving problems for […]

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High Expectations: How Banking Marketers can Meet the Demand for Quality Content

In just over a week, industry professionals from across the spectrum will descend on the Hyatt Regency in New Orleans for the American Bankers Association® (ABA) Bank Marketing Conference. According to the conference website, two of the primary topics set to be discussed are the unique demands of the contemporary customer and the importance of executing a compelling content strategy. It might be an understatement to say that, in today’s service-and-experience-centric landscape, expectations in both of these areas are high. When it comes to high expectations, marketers in the banking industry – be it an independent, regional bank or a community bank, large or small – are old hands. You have to devise marketing strategies assuring customers the bank is there to meet a wide variety of needs: for personal and business loans, mortgages, savings, checking plans, and more. It’s critical that the content of those marketing efforts both engages customers and passes regulatory and compliance standards. How do you pull it off? There’s more than one way to peel an orange, and hard-working marketers have found ways to build […]

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