Archive for the ‘Content Marketing’ Category

How Email Marketing Can Help Your Business Ride out a Recession

Businessman hand holding e-mail icon, Contact us by newsletter email and protect your personal information from spam mail concept

Your business might consider cutting its marketing, including email marketing, in the face of economic uncertainty. But reducing your email marketing during the next possible recession is both a mistake and a missed opportunity if you plan to thrive during a recession.

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4 Big Email Marketing Trends to Watch in 2022

Puzzle pieces

While you might be enticed by flashy new marketing tools and opportunities like TikTok influencers, website widgets, and hyper-targeted social media advertising, it’s important to remember something that should be the cornerstone of any strategy: your email marketing. Here are four big email marketing trends you’ll want to be aware of as you plan your email marketing strategy for the new year.

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Anatomy of a Subject Line That Sticks (or Stinks)

Email app on smart phone

Think about the emails your organization sends to subscribers, customers, and prospects. Do your subject lines pass your own glance test? How can you improve your subject lines to better draw in your target audiences?

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How to Market to People Who Don’t Want to Talk About Money

Banker Speaking With Customers

People really don’t like talking about money. That’s fine when you’re avoiding uncomfortable conversations at the Thanksgiving table, but it becomes a problem for your bank when you’re trying to market your financial services.

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