Archive for the ‘Banking and Financial Services’ Category

4 Big Marketing Tips for Your Small Financial Institution

A clipbaord with a checklist being checked off.

If your small bank or credit union wants to maximize growth and build a strong loyal customer base, you’ll need a strong marketing strategy. Here are four tips to ensure your marketing has a big impact on your small financial institution.

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Let’s Get Visual: No More Boring Emails

Colorful paint splashes from computer screen

Don’t pack your marketing emails with a ton of copy in the name of getting your message across. When crafting your emails, approach them with a visual design in mind. Incorporate images and illustrations to help your subscribers understand and retain information, in turn making them more likely to engage.

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Anatomy of a Subject Line That Sticks (or Stinks)

Email app on smart phone

Think about the emails your organization sends to subscribers, customers, and prospects. Do your subject lines pass your own glance test? How can you improve your subject lines to better draw in your target audiences?

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How to Market to People Who Don’t Want to Talk About Money

Banker Speaking With Customers

People really don’t like talking about money. That’s fine when you’re avoiding uncomfortable conversations at the Thanksgiving table, but it becomes a problem for your bank when you’re trying to market your financial services.

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