In the United States, millennials and Gen Z are currently the two largest population groups of all generations, with an unprecedented impact on the economy. Being aware of how younger customers view and handle their finances is essential if your financial institution wants to stay competitive.
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April is in full swing, which means National Financial Literacy Month is here once again. For the past 18 years, this month has been an invitation for banks and credit unions to do their part in educating Americans, young and old, about personal finance.
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If your small bank or credit union wants to maximize growth and build a strong loyal customer base, you’ll need a strong marketing strategy. Here are four tips to ensure your marketing has a big impact on your small financial institution.
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Don’t pack your marketing emails with a ton of copy in the name of getting your message across. When crafting your emails, approach them with a visual design in mind. Incorporate images and illustrations to help your subscribers understand and retain information, in turn making them more likely to engage.
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Do you take extra steps to make your marketing emails stand out against the avalanche of holiday emails invading inboxes every year? Assess your email marketing strategy using these 10 tips.
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