Archive for the ‘Banking and Financial Services’ Category

How can you educate Gen Z during National Financial Literacy Month?

Young woman taking money from ATM

April has just started, and National Financial Literacy Month is here. This month, originally designated to tackle American youths’ lagging financial literacy, provides an opportunity to educate the newest generation entering adulthood: Generation Z.

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How Do You Market…When You Don’t Have Time to Market?

Businessman looking at watch

Years of responsibility creep have made it hard for professionals in the banking industry to devote much, if any, time to marketing. Yet, they must make marketing a priority, both to retain existing customers and target potential new ones. How do you make time for marketing?

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Is your email strategy pushing customers away?

Email notification on a laptop

You put plenty of time and effort into your email marketing campaigns. But no matter how much work you put into a flashy graphic or a catchy header, your entire campaign could fall flat if you’re making any number of email marketing mistakes.

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Is Your Content Too Complex?

Angry customer on computer

We’re all familiar with the most common pitfalls of financial marketing: irrelevant content that fails to engage your customers and noncompliance with laws and regulations. But, there’s one aspect of financial marketing that marketers often overlook, and it could be costing you real opportunities.

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The Importance of Engaging and Actionable Content During COVID-19

Woman using smartphone

Social distancing doesn’t mean there needs to be a void between you and your customers; it means that it is even more important to interact and to do it well. Since online banking — mobile or otherwise — currently takes priority over face-to-face interactions, it is crucial your bank’s message engages readers, provides value, and sparks actionable insight.

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