Archive for the ‘Automotive’ Category

The Evolution of OEM Content

How auto manufacturers have changed the game The Ford Motor Company’s social media launch of the Ford Fiesta – a year before the car was ever available in the United States – is a case study in the way a manufacturer can test interest and build excitement in an economy subcompact that would normally get no more than a soft launch.

Read more

The Auto Industry Moves 15 Million Cars in 2012

Tell us again how Gen Y doesn’t want to own a car. Two recent items of note: Zipcar was acquired by Avis, and auto sales are expected to cruise right on past 15 million units for 2012. It reminds me that back in 2010, prognosticators were once again sounding the alarm for the demise of the automotive industry, and once again, they were wrong.

Read more

Auto Dealers: Looking to get the Most out of your Email Newsletter?

IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced details of its forthcoming webinar with Digital Dealer, “Email Marketing Best Practices: It’s Not Your Father’s Newsletter.” IMN will explore how to keep newsletter readers engaged, extend marketing reach, identify buyers in the market, measure success and analyze customer behavior.

Read more

Digital Dealer Conference: Can Auto Dealers Replace SEO with Social Content?

Bill Peña, chief architect at IMN, will be sharing his expertise with automotive dealers and managers on whether SEO can be replaced with social content. SEO investments alone are no longer enough to improve search engine results and social marketing effectiveness. Dealers and managers need to ensure that all bases are covered to stay relevant in the evolving digital landscape.

Read more

3 Great (and two not so great) Car Movies

When a movie attempts to make cars an integral part of the plot, it can go horribly wrong when the writers and director are tone-deaf to real car stuff. Take the remake of Gone in 60 Seconds as an example. It should’ve been great, but it turned out awful. It didn’t have that innate sensibility that car people have when they really love the machines they drive. Here are five movies that get the car stuff right, if not always the plot, performances or acting:

Read more