Archive for the ‘Automotive’ Category

Content Trend Report – May 2013

Every month, IMN’s 2,000 customers send email newsletters to over 27 million subscribers who are in the process of buying a new automobile. And every month, we get results from those newsletters that give us a peek inside the collective mind of the car- and truck-buying public.

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Balancing Fuel Economy, Safety and Desirability by 2025

A few days ago, I had the pleasure of moderating a panel of automotive industry professionals, academics and lobbyists at the Massachusetts Institute of Technology (MIT), who discussed how the automotive industry will achieve the government-mandated 54.5 miles per gallon Corporate Average Fuel Economy (CAFE) standard by 2025.

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Facebook Success for Auto Dealers [Infographic Friday]

Solidifying an effective content strategy is a daunting task for any marketer. Choosing from various platforms and channels, selecting the content mix, and sourcing and curating content are all part of the tricky process.

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How a Shop Vac beat James Bond

I spent three days at the media circus surrounding the New York International Auto Show last week. The night before I attended the official media days, I got a few sneak peeks at some exciting products. One event probably cost tens of thousands to put on. One event cost well into the multiple millions to execute. Yet, their social media impact was decidedly different.

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The Car of the Future [Infographic Friday]

Could it be true? In the future, will cars really be able to drive themselves? According to this infographic from InsuranceQuotes, the advent of autonomous cars may one day evolve from a mere pipe dream to a concrete reality. In fact, the Institute of Electrical and Electronics Engineers estimates that “autonomous cars will account for up to 75% of all vehicles on the road by the year 2040.”

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