Digital Dealer Conference: Can Auto Dealers Replace SEO with Social Content?

Bill Peña, chief architect at IMN, will be sharing his expertise with automotive dealers and managers on whether SEO can be replaced with social content.

SEO investments alone are no longer enough to improve search engine results and social marketing effectiveness. Dealers and managers need to ensure that all bases are covered to stay relevant in the evolving digital landscape.

It’s time to reevaluate the dealership’s SEO strategy. Search engines have changed dramatically in recent years, so many old content optimization rules no longer apply. Today, using fresh and relevant content to improve user engagement and social sharing reigns supreme. Bill will examine how dealers and managers can improve their marketing mix and wring more value out of social marketing strategies to increase website traffic and sales – at a fraction of the time and cost associated with traditional SEO programs. Bill Peña is sharing his expertise with dealers and managers.

What will dealers and managers learn and what action items will they take back to the dealership?

  1. Learn about the impact of recent search engine updates to make informed SEO decisions.
  2. Learn how to examine the intersection of search engines and social media and the impact on user engagement.
  3. Learn how to structure marketing campaigns to encourage social sharing and drive search engine results.
  4. Discuss do’s and don’ts for social content that drives website traffic and leads.
  5. Gain best practices for building a community of quality followers and learn how to target them effectively.




Bill Peña will be speaking to dealers and managers about whether SEO can be replaced with social content, at the 13th Digital Dealer® Conference & Exposition, October 23-25, at The Mirage in Las Vegas, NV.  For more information about Bill Peña and other speakers, visit:

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