While you might be enticed by flashy new marketing tools and opportunities like TikTok influencers, website widgets, and hyper-targeted social media advertising, it’s important to remember something that should be the cornerstone of any strategy: your email marketing. Here are four big email marketing trends you’ll want to be aware of as you plan your email marketing strategy for the new year.
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Do you take extra steps to make your marketing emails stand out against the avalanche of holiday emails invading inboxes every year? Assess your email marketing strategy using these 10 tips.
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Think about the emails your organization sends to subscribers, customers, and prospects. Do your subject lines pass your own glance test? How can you improve your subject lines to better draw in your target audiences?
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People really don’t like talking about money. That’s fine when you’re avoiding uncomfortable conversations at the Thanksgiving table, but it becomes a problem for your bank when you’re trying to market your financial services.
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Marketing is far from an exact science. There is no blueprint a bank can follow to guarantee engagement with its audience. Nevertheless, how marketers face a handful of common challenges dictates how successful they will be.
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