If you’ve ever gotten overwhelmed with the influx of digital marketing content every time you go online, then so can your customers. Here are some important things to keep in mind to help your email marketing efforts overcome your audience’s digital fatigue.
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If your small bank or credit union wants to maximize growth and build a strong loyal customer base, you’ll need a strong marketing strategy. Here are four tips to ensure your marketing has a big impact on your small financial institution.
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Your business might consider cutting its marketing, including email marketing, in the face of economic uncertainty. But reducing your email marketing during the next possible recession is both a mistake and a missed opportunity if you plan to thrive during a recession.
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Don’t pack your marketing emails with a ton of copy in the name of getting your message across. When crafting your emails, approach them with a visual design in mind. Incorporate images and illustrations to help your subscribers understand and retain information, in turn making them more likely to engage.
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While you might be enticed by flashy new marketing tools and opportunities like TikTok influencers, website widgets, and hyper-targeted social media advertising, it’s important to remember something that should be the cornerstone of any strategy: your email marketing. Here are four big email marketing trends you’ll want to be aware of as you plan your email marketing strategy for the new year.
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