IMN | Content Counts

Whether your business is banking and financial services, direct selling, or franchising, having a content strategy in place that provides a mix of engaging articles and customer-specific promotions is key to your marketing efforts. This is the difference between the hard sell and the soft sell: the first is driven by a desire for concrete ROI metrics while the second focuses on building the relationship between customer and brand.

It happens to even the most accomplished authors. Writer’s block. Sometimes all it takes is a little nudge to get your out of the rut. We found a post from The Social M’s to help spark the creative process. Read Tools and Tips on How to Write the Perfect Blog Post to forge a path to creativity.

In today’s marketing landscape, email newsletters and email campaigns don’t just qualify as targeted marketing – they’re content marketing, focused on informative, relevant, and timely editorial content that helps customers solve problems and answer questions. A content-and-experience-centric approach helps you build relationships and influence customer behavior, and iMakeNews® is a self-service solution that aims to achieve this exact result.