You put plenty of time and effort into your email marketing campaigns. But no matter how much work you put into a flashy graphic or a catchy header, your entire campaign could fall flat if you’re making any number of email marketing mistakes.
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We’re all familiar with the most common pitfalls of financial marketing: irrelevant content that fails to engage your customers and noncompliance with laws and regulations. But, there’s one aspect of financial marketing that marketers often overlook, and it could be costing you real opportunities.
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If you’re getting a little (or a lot) tired of hearing about COVID, the new normal, and every other pandemic-related kernel of news, marketing, and thought leadership, you’re not alone. Much of the business world has been burned out on the “new normal” for months.
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It can be challenging to implement effective communication at each level of a franchise, even in a normal year. And so far, this year has been anything but normal. COVID-19 has rendered many aspects of life unpredictable, increasing the need for active franchise messaging.
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Social distancing doesn’t mean there needs to be a void between you and your customers; it means that it is even more important to interact and to do it well. Since online banking — mobile or otherwise — currently takes priority over face-to-face interactions, it is crucial your bank’s message engages readers, provides value, and sparks actionable insight.
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Content Marketing Survey Report
Download a copy of our survey report to learn how fellow marketers implement their content marketing efforts.