Balancing the “Hard Sell” and the “Soft Sell”

Whether your business is banking and financial services, direct selling, or franchising, having a content strategy in place that provides a mix of engaging articles and customer-specific promotions is key to your marketing efforts. This is the difference between the hard sell and the soft sell: the first is driven by a desire for concrete ROI metrics while the second focuses on building the relationship between customer and brand.

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Need blog help?

It happens to even the most accomplished authors. Writer’s block. Sometimes all it takes is a little nudge to get your out of the rut. We found a post from The Social M’s to help spark the creative process. Read Tools and Tips on How to Write the Perfect Blog Post to forge a path to creativity.

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Microsites: A Content-Rich Relationship Builder

In today’s marketing landscape, email newsletters and email campaigns don’t just qualify as targeted marketing – they’re content marketing, focused on informative, relevant, and timely editorial content that helps customers solve problems and answer questions. A content-and-experience-centric approach helps you build relationships and influence customer behavior, and iMakeNews® is a self-service solution that aims to achieve this exact result.

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Finding Party Plan Success: Creating Consistent Excitement and Maintaining Relationships

Party Plan selling is one of the most popular methods of direct selling, and for good reason. Whether it’s Avon, Mary Kay Cosmetics, or Home & Garden Party, direct sellers who combine a consultant’s passion, strong personal relationships, and a quality product often see consistent sales volume. But, as party plan selling has become more widespread, the challenges facing organizations and their consultants have also become clearer – with the primary one being creating consistent excitement and maintaining relationships while protecting your brand and its core value proposition.

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