Think about the emails your organization sends to subscribers, customers, and prospects. Do your subject lines pass your own glance test? How can you improve your subject lines to better draw in your target audiences?
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People really don’t like talking about money. That’s fine when you’re avoiding uncomfortable conversations at the Thanksgiving table, but it becomes a problem for your bank when you’re trying to market your financial services.
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Marketing is far from an exact science. There is no blueprint a bank can follow to guarantee engagement with its audience. Nevertheless, how marketers face a handful of common challenges dictates how successful they will be.
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April has just started, and National Financial Literacy Month is here. This month, originally designated to tackle American youths’ lagging financial literacy, provides an opportunity to educate the newest generation entering adulthood: Generation Z.
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Years of responsibility creep have made it hard for professionals in the banking industry to devote much, if any, time to marketing. Yet, they must make marketing a priority, both to retain existing customers and target potential new ones. How do you make time for marketing?
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