In the United States, millennials and Gen Z are currently the two largest population groups of all generations, with an unprecedented impact on the economy. Being aware of how younger customers view and handle their finances is essential if your financial institution wants to stay competitive.
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April is in full swing, which means National Financial Literacy Month is here once again. For the past 18 years, this month has been an invitation for banks and credit unions to do their part in educating Americans, young and old, about personal finance.
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If you’ve ever gotten overwhelmed with the influx of digital marketing content every time you go online, then so can your customers. Here are some important things to keep in mind to help your email marketing efforts overcome your audience’s digital fatigue.
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If your small bank or credit union wants to maximize growth and build a strong loyal customer base, you’ll need a strong marketing strategy. Here are four tips to ensure your marketing has a big impact on your small financial institution.
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Your business might consider cutting its marketing, including email marketing, in the face of economic uncertainty. But reducing your email marketing during the next possible recession is both a mistake and a missed opportunity if you plan to thrive during a recession.
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