A few days ago, I had the pleasure of moderating a panel of automotive industry professionals, academics and lobbyists at the Massachusetts Institute of Technology (MIT), who discussed how the automotive industry will achieve the government-mandated 54.5 miles per gallon Corporate Average Fuel Economy (CAFE) standard by 2025.
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Images in your email, Part 3 Some design considerations when designing promotional images for your email campaigns:
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We all remember the game of “telephone.” Regardless of what the initial phrase was, the game would always end the same way: after said phrase made its way around the group, the last person would announce it out loud and the rest of the group would likely respond with laughter. Why? Because often times the end message would be completely different from that of the original.
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For email marketers, low open rates, and low click-through rates are less disappointing, but nothing compares to the disappointment of high unsubscribe rates.
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Images in your email, Part 2 In our first Email Design Principles post, we went over the importance of alt text behind your images. In Part 2 we are going to review some technical considerations when choosing images for your email campaigns:
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In an effort to better understand how marketers tackle content marketing, we surveyed thousands of professionals across different industries. Unsurprisingly, the greatest challenge marketers were faced with was finding and sourcing engaging content.
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The average household today is living in the red, $500 from bankruptcy. Wishing they could squeeze out a few hundred dollars more, the thought of a second job never seems to fit into an already busy schedule.
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Back in January, we published an Infographic illustrating the best times to send your emails; 6 a.m. to noon and 6 p.m. to midnight. This infographic from Experian takes a slightly different approach.
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Here at IMN, one of the more valuable services our content provides is depth. Being able to create conversations based on more than just your specific product is something that separates us from the bunch.
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Last week’s infographic featured some of the key factors that differentiate spam email from legitimate email marketing efforts. With a constant influx of emails (on top of the daily intrusion of spam messages), how can you make sure your subscribers aren’t just going to skip over your emails altogether?
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For this week’s blog post, I was planning to write about email subject lines. But, in light of Monday’s horrific tragedy on the streets of our beloved Beantown, I suspect you’ll forgive me for sharing thoughts of a far more personal nature.
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Whether personally or professionally speaking, it’s safe to say the average person’s inbox is cluttered with its fair share of spam emails. The 14.5 billion spam messages sent out every day account for up to 45% of all email globally—and that’s a conservative estimate.
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Year after year the most pressing of challenges for B2B content marketers is producing enough engaging content, as reported by Content Marketing Institute and MarketingProfs’ annual B2B Content Marketing Benchmarks, Budgets and Trends study. With search algorithm updates like Google Penguin, producing quality content is more important than ever.
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Solidifying an effective content strategy is a daunting task for any marketer. Choosing from various platforms and channels, selecting the content mix, and sourcing and curating content are all part of the tricky process.
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Art may be subjective, but design is not… not entirely anyway. For your email newsletter to be impactful and produce results, there are some fundamental best practices that will ensure your email looks elegant, but more importantly, is truly effective in driving response. Over the course of several posts, I’ll discuss some basic design and technical principles that will address both issues, maximizing the potential of your newsletter.
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